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RB Invests In Indian Personal Care Brand

Reckitt Benckiser (RB) has led a £4m funding round in Indian-based Bombay Shaving Company (BSC).

Launched in 2016, BSC has a portfolio of over 100 products across shaving, bath and body, skin, and beard care. RB’s investment is expected to support the company’s plans to scale its operations and provide it with access to global scale and expertise.

Arjun Purkayastha, RB’s Senior Vice President, eCommerce, Digital and Ventures will join the BSC board. He said: “We are thrilled to partner with the team at Bombay Shaving Company. Our investment represents a commitment to bring the best of two worlds together – BSC’s expertise in digital-first brands with strong e-commerce capabilities, and RB’s expertise in branding, manufacturing and global scale.

“Together, this combination of complementary skills sets us up for huge success.”

Shantanu Deshpande, founder and CEO Of Visage Lines, the owner Of BSC, added: “RB has an excellent record in building health and wellness brands over its 200-years heritage. Working in partnership, we are ambitious for what we can achieve to scale BSC’s operations with an omnichannel presence.”

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